Brian Kelly

Brian has spent more than two decades designing, supporting, and automating MSP systems — from RMM and PSA optimization to full-stack workflow design and AI integration.

After years of seeing MSPs pay for massive tools that rarely deliver what they actually need, he founded AutomatedMSP to change that.

His mission is simple: build the automation you need, make it work for you, and never lock you into something you don't control.

Areas of Expertise

• Outbound prospecting infrastructure and cold email deliverability
• MSP sales automation and pipeline engineering
• Email authentication (SPF, DKIM, DMARC) and domain reputation management
• Sales intelligence, ICP profiling, and technographic targeting
• RMM & PSA optimization and workflow automation
• AI integration for sales personalization and lead qualification
• Multi-channel outreach strategy (email, LinkedIn, cold calling)

Published Work

Brian authors the AutomatedMSP Learn Library — a collection of 70+ free guides covering cold email strategy, deliverability, LinkedIn outreach, cold calling, sales intelligence, compliance, and industry-specific playbooks for MSPs.

Background

With deep roots in the MSP channel, Brian has held roles spanning IT support, systems engineering, automation development, and business operations. His hands-on experience across every layer of the MSP stack gives him a unique perspective on what MSPs actually need to grow — and what's just noise.