AutomatedMSP
    Cold Calling

    The Daily Cold Calling Routine for MSPs

    Consistency beats intensity. Here's a daily routine that generates meetings without burning you out.

    7 min read
    Brian KellyBy Brian KellyConnect

    Consistency beats intensity. Here's a daily routine that generates meetings without burning you out.

    1. Minimum Viable Cold Calling

    60

    Dials/day benchmark

    1 hr

    Focused calling

    2

    Calling blocks (30 min)

    Realistic for owners

    2. The Daily Schedule

    Before Calling (15 min)Review notes, pull list, get ready
    Block 1: 10-11am (30 min)Focus on connects
    Mid-DayAdmin, emails, research
    Block 2: 4-5pm (30 min)Second attempts, new prospects
    After Calling (15 min)Follow-up emails, CRM updates

    3. The Call List

    • • 30-40 prospects ready to call
    • • Mix of new and follow-ups
    • • Prioritized by quality
    • • Pulled from CRM, not spreadsheets

    4. Minimum Viable Tracking

    Daily:

    • • Dials made
    • • Connects
    • • Meetings booked

    Weekly:

    • • Total dials & connect rate
    • • Meetings booked & no-shows
    • • Pipeline added

    5. Staying Consistent

    • • Block calendar for call time — protect it ruthlessly
    • • Don't check email during calls
    • • Set a dial goal, not a time goal
    • • Celebrate small wins
    • • If you miss a day, don't try to "make up" — just resume tomorrow

    Pro Tip

    Consistency over intensity. 60 dials/day for 5 days beats 300 dials in one marathon session.

    Key Takeaways

    • 60 dials/day in 1 hour — realistic and sustainable
    • Two 30-minute blocks at optimal times (10-11am, 4-5pm)
    • Consistency beats intensity — show up every day

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