Sales Navigator users see 45% higher lead conversion rates. It's a power tool for MSP prospecting — but like any tool, it's only as good as the person using it. Set it up properly, use it daily, and it becomes your prospecting command center.
higher lead conversion for Sales Navigator users
Source: LinkedIn/Forrester
What Sales Navigator Gives You
| Feature | Benefit |
|---|---|
| 30+ search filters | Find exactly who you're looking for |
| 50 InMail credits/month | Reach people outside your network |
| Lead recommendations | AI-suggested prospects based on your activity |
| Real-time alerts | Job changes, company news as they happen |
| Saved searches | Automated lists that update automatically |
| Who viewed your profile | Full list of people checking you out |
Is It Worth It?
~$100/month
Sales Navigator Core pricing
312% ROI
Over 3 years (Forrester study)
"Companies using Sales Navigator see 312% ROI over 3 years, with payback in under 6 months for active users."
Pro Tip
Setting Up Your Ideal Customer Profile
Sales Navigator has "Sales Preferences" that train the algorithm. Set these up first — they affect lead recommendations.
Define Your Sales Preferences
- •Industries: Healthcare, Legal, Manufacturing, etc.
- •Company Size: 25-150 employees (your sweet spot)
- •Geography: Your service area
- •Job Titles: Owner, CEO, IT Manager, Office Manager
The more specific your preferences, the better the algorithm's recommendations.
Building Lead Lists
Step 1: Account Search
- • Filter by industry (legal, healthcare, manufacturing, etc.)
- • Filter by company size (your target employee count)
- • Filter by geography (your service area)
- • Filter by growth signals (hiring, funding)
Step 2: Lead Search Within Accounts
- • Filter by job title (Owner, CEO, IT Manager, Office Manager)
- • Filter by seniority (C-Suite, VP, Director, Manager)
- • Filter by function (IT, Operations, Finance)
Step 3: Save Lists
- • Create lists for each segment
- • "Healthcare <50 employees"
- • "Manufacturing IT Managers"
- • Add leads as you find them
Boolean Search Tactics
Use AND, OR, NOT for precision searches:
OR for Multiple Titles
"IT Manager" OR "IT Director" OR "Technology Manager"
NOT to Exclude
Owner NOT "Product Owner" NOT "Owner Operator"
Quotes for Exact Phrases
"Office Manager" (not just Manager)
Pro Tip
Using Alerts Effectively
Alerts are your trigger event radar. Set them up for your saved leads:
Job Change Alerts
Best trigger event. New role = reevaluating vendors. Reach out with congrats.
Company News Alerts
Funding, expansion, new locations = conversation starters.
Lead Mentions
When saved leads are mentioned in news or content = engagement opportunity.
The Daily Sales Navigator Routine
15-Minute Daily Workflow
Consistency beats intensity. 15 minutes daily adds up to 60+ hours per year of focused prospecting.
Advanced Features
TeamLink
Find warm intro paths through colleagues' networks. "Your colleague [Name] is connected to this prospect."
Account Pages
See all stakeholders at a target company. Map the buying committee before reaching out.
Buyer Intent (Advanced Tier)
See companies researching relevant topics. "This company is researching cybersecurity" = high-intent prospect.
Account IQ (AI Feature)
Instant AI-generated account summaries. Quick prep before reaching out.
Common Mistakes
Do This
- Set up Sales Preferences on day one
- Use saved searches that update automatically
- Check alerts daily — trigger events are gold
- Build segmented lists, not one giant list
Avoid This
- Skip Sales Preferences setup
- Run broad searches instead of targeted ones
- Ignore the alerts feature
- Treat it like regular LinkedIn — it's a different tool
- Pay for it and not use it daily
Key Takeaways
- •45% higher conversion for Sales Navigator users
- •312% ROI over 3 years — pays back in under 6 months
- •50 InMail credits/month — use them on high-value targets
- •15 minutes daily — consistency beats intensity
- •Alerts are your trigger event radar — check them daily
What's Next
With Sales Navigator set up, learn how to write InMails that get responses and build DM sequences that start conversations.