Beyond Technical Hiring
MSPs don't just need technicians. As you grow, you need:
Sales / AEs
Account Managers
Coordinators
Office Managers
Leadership
Marketing
The same proactive recruiting approach works for all of these roles.
Finding Sales Talent
The Ideal MSP Sales Hire
- B2B sales experience
- Sold to SMBs before
- Technical aptitude (doesn't need to be deep)
- Comfortable with longer sales cycles
- Ideally: IT, SaaS, or professional services background
Search Strategy
Filters:
- • Titles: "Account Executive", "Sales Representative", "Business Development"
- • Industries worked in: IT Services, SaaS, Professional Services, Telecom
- • Company size: 10-200 (used to smaller company sales)
- • Location: Your market
💡 Pro tip: Look at copier/printer sales reps — similar sale, often looking for something more interesting.
What to look for: Tenure (2+ years = not a job hopper), progressive titles (growing in career), sold similar deal sizes, comfortable with technical products.
Finding Account Managers / vCIOs
The Ideal Profile
- Technical background + business acumen
- Client-facing experience
- Strategic thinking
- Comfortable with business conversations
Search Strategy
Filters:
- • Titles: "Account Manager", "Customer Success Manager", "IT Consultant", "Solutions Architect"
- • Current industry: IT Services, MSP, Consulting
- • Seniority: Mid to Senior
- • Location: Your market
💡 Pro tip: Some of the best vCIOs come from internal IT management — they understand business needs and want variety.
Finding Service Coordinators / Dispatchers
The Ideal Profile
- Organized, detail-oriented
- Customer service background
- Some technical exposure helpful
- Calm under pressure
Search Strategy
Filters:
- • Titles: "Dispatcher", "Service Coordinator", "Operations Coordinator", "Customer Service Manager"
- • Industries: IT Services, Field Services, HVAC, Facilities (similar dispatch role)
- • Location: Your market
Finding Administrative / Office Manager Talent
Search Strategy
Filters:
- • Titles: "Office Manager", "Operations Manager", "Executive Assistant", "Administrative Manager"
- • Company size: 10-100 (used to wearing multiple hats)
- • Location: Your market
The Cross-Industry Hire
Sometimes the best hires come from adjacent industries:
| Industry | Role | Why They Fit MSP |
|---|---|---|
| Copier/Printer | Sales | Similar SMB sale, looking for change |
| HVAC/Field Service | Dispatch | Same dispatch model |
| Insurance | Account Manager | Client relationship experience |
| Telecom | Sales/Account Mgmt | Similar technical sale |
| Staffing | Sales | Relationship-based selling |
Outreach for Non-Technical Roles
Same principles apply — personalize to their background:
Example: Sales Outreach
Hey [Name],
Saw you've been in B2B sales at [Company] — specifically selling [product/service].
I run an MSP in [City]. We're looking for someone with your kind of background who can help us grow our SMB client base.
The tech industry is a bit different from [their current industry], but the sale is similar — relationship-based, consultative, longer cycle.
Would you be open to a quick chat? No pressure — just curious if this is something that might interest you.
[Name]
Key Takeaways
- Non-technical roles are just as important as technicians
- Same proactive recruiting approach works for all roles
- Look for transferable skills from adjacent industries
- Cross-industry hires often bring fresh perspectives
- Personalize outreach to their specific background